Cable News Network (CNN) is an American basic cable and television news channel owned by Turner Broadcasting System, a division of Time Warner. CNN was created in 1980 by Ted Turner as a 24 hour cable news channel, the first to do so.

Turner Broadcasting System, Inc. is an American media conglomerate that manages the collection of cable television networks/properties owned by Ted Turner. These include HLN, TBS, TNT, Turner Classic Movies, Adult Swim, Boomerang, Cartoon Network, and TruTV.

Time Warner, Inc. is also an American multinational mass media and entertainment conglomerate. It is currently the world’s third largest entertainment company revenue wise (Comcast and Walt Disney are larger). Founded in 1990 as a merger between Time, Inc. and Warner Communications, the company today consists mostly of the former assets of Warner and Turner (acquired in 1996). Among its major assets are HBO, Turner Broadcasting System, The CW, Warner Bros., DC Comics, and 10% of Hulu.

Broadcast coverage of CNN extends to over 890,000 American hotel rooms, and as of July 2015, is available to 96,374,000 cable, satellite, and Telco television households (82.8% of households with at least one television set) in the United States. Globally, CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories. CNN has a team of nearly 4,000 news professionals. is the web component of CNN and is staffed 24 hours/day and based in Atlanta, Georgia.

CNN is split into (aka CNN Digital), CNN US, and CNN Worldwide. CNN Worldwide is a collection of 24+ news/ information sources across cable, satellite, mobile, and the internet. CNN reaches almost 354 million households around the globe. CNN Digital is the #1 online news destination across all platforms in unique visits and video starts.


Market Share

According to an article on Variety, CNN had 1.06 million viewers in 2017, a 10% increase over 2016, with 370,000 in 25-54 year olds which accounted for a 19% increase over 2016. CNN’s largest first quarter in 14 years was Q1 of 2017 for both key demographics and in total viewers.

According to Time Warner’s 2017 Financials, “CNN was the #1 news network in both primetime and total day among adults 18-34 and was also the #1 digital news destination for the second consecutive year in 2017.” You can check out their year end release here, and their MorningStar profile here.

Retrieved on 2/23/2018 from MarketWatch

Ad Sponsorship

According to an article on TVNewser as of 2010, a solid half of CNN’s revenue comes from subscription fees, advertising and ancillary streams make up the other half. Currently, it costs $5,467 per 30 seconds of ad time.

Political Spending

Time Warner spent $2,943,000 lobbying in 2016. You can look at their lobbying record here. You can check out their PAC data here, here, and here.


Audience Views

With one of the largest audiences in the survey (44% use it in a typical week), CNN draws significant portions of its audience from across the ideological spectrum. But conservatives are somewhat underrepresented in its audience relative to their share of all respondents.

<Image credited to Pew Research

Image from Pew Research

Diversity of Guest Correspondents

A study conducted by Media matters in 2013 found that 24% of CNN’s guests were women, and only 18% of its correspondents were an ethnicity that is not white or Caucasian.


CNN has had issues with diversity in the past. In 2014, the Congressional Black Caucus expressed concerns about CNN layoffs disproportionately affecting diversity within their organization, with CBC Chairwoman Marcia D. Fudge saying

“In a nation growing increasingly more diverse, it is imperative that the organizations tasked with keeping us informed reflect the same diversity. Ethnic sensitivity both on-camera and behind it demonstrates a corporate understanding of the benefits of diversity, and a genuine respect for the audiences’ needs. Any staffing changes that disproportionately cut the number of African Americans at CNN — intentionally or otherwise — are an affront to the African American journalism community and to the African American community as a whole.  It is my sincere hope that these reports are not true, and that Time Warner works to ensure that the diversity of its viewers across the country, and the world, is reflected and protected in all areas of its organization.”

In October of 2014, the CBC posted the statement “The National Association of Black Journalists (NABJ) is concerned about the atmosphere for African Americans at CNN,” on its website. The statement also mentioned a $5 million discrimination and wrongful termination lawsuit against CNN, filed by Stanley Wilson, a field producer and writer for CNN for 17 years.

CNN responded by withdrawing financial support of the group’s 2015 Convention and Career Fair. Several prominent African Americans anchors have left the anchor desk and/or CNN altogether including Soledad O’Brien, TJ Holmes and Suzanne Malveaux.


In 2016, CNN was embroiled in a scandal over contributor Donna Brazile (at the time the interim Chairwoman of the Democratic National Committee) sharing debate questions with presidential candidate Hillary Clinton. CNN released a statement saying they were “completely uncomfortable” in regards to the hacked emails showing Brazile sharing questions with Clinton and thanking Brazile for her service when she resigned.

CNN spokeswoman Lauren Pratapas released the following statement on her resignation, “On October 14th, CNN accepted Donna Brazile’s resignation as a CNN contributor. [Her deal had previously been suspended in July when she became the interim head of the DNC.] CNN never gave Brazile access to any questions, prep material, attendee list, background information or meetings in advance of a town hall or debate. We are completely uncomfortable with what we have learned about her interactions with the Clinton campaign while she was a CNN contributor,”.

Most of their other controversies accuse them of left leaning bias. You can check them out here.

CSR Rating

CSRWire gives Time Warner a 54 out of 100. Their highest score is 55 in Community Involvement. You can read through their CSR report here.


Governing Board

The Governance Board of Time Warner has 9 members from various sectors.

Jeff Bewkes- Chairman of the Board and CEO, Time Warner Inc.

Additional information can be found here.

William P. Barr- Former Attorney General of the United States

Additional information can be found here.

Robert C. Clark- Distinguished Service Professor, Harvard University

Additional information can be found here.

Mathias Döpfner- Chairman and CEO, Axel Springer SE

Additional information can be found here, and here.

Jessica P. Einhorn- Former Dean, Paul H. Nitze School of Advanced International Studies (SAIS), The Johns Hopkins University

Additional information can be found here.

Carlos M. Gutierrez- Co-Chair, Albright Stonebridge Group

Additional information can be found here.

Fred Hassan- Special Limited Partner, Warburg Pincus

Additional information can be found here, and here.

Paul D. Wachter-Founder and CEO, Main Street Advisors, Inc.

Additional information can be found here, here, and here.

Deborah C. Wright- Former Chairman of Carver Bancorp, Inc.

Additional information can be found here, here, and here.

You can read their Board policies here. Check out their Charters, Policies, and reports here. Codes of Conduct can be found here. Their Board and Committee Structure are here.

Organizational Management

The organizational structure of CNN is top down. They reorganized in 2014 under new leadership. You can read about that here.


MorningStar 3/30/2018

MorningStar 3/30/2018

MorningStar 3/30/2018

MorningStar 3/30/2018


Jeff Zucker, President, CNN Worldwide

Michael Toppo, Vice President and Senior Editorial Director, CNN Digital

Michael Bass, Executive VP of Programming, CNN U.S.

Katrina Cukaj, CNN Advertising Sales

Richard Davis, EVP of News Standards and Practices, CNN

Amy Entelis, Executive VP for Talent and Content Development, CNN Worldwide

More info on Entelis here.

Brad Ferrer, Executive VP of Finance and Administration, CNN Worldwide

Robin Garfield, Senior Vice President of Research and Scheduling for CNN

Allison Gollust, Executive VP and Chief Marketing Officer, CNN Worldwide

You can check out additional info on Gollust here.

Lisa Greene, SVP of Human Resources, CNN Worldwide

Ken Jautz, Executive VP, CNN

More info on Jautz here and here.

Tony Maddox, Executive VP and managing director, CNN International

Rani Raad, President, CNN International Commercial

Donna Speciale, President, Turner Broadcasting Ad Sales

More info on Speciale here.

David Vigilante, Senior Vice President, Legal

More info on Vigilante here.

You can read up on the rest of Time Warner’s leadership team here, as well as CNN’s Digital Leadership team. Check out the rest of CNN’s leadership here.


Time Warner has a page dedicated to their journalistic practices that you can read here. It does not go in depth on how they keep their news unbiased or accurate.



CNN has 38 editorial operations globally (29 of them outside of the US) and approximately 3,000 employees worldwide.


CNN is carried by more than 1,000 affiliates across the planet. CNN is in 91 million households in the U.S. CNN Digital records more than 1.5 billion multi-platform page views each month. CNN International reaches nearly 354 million households internationally.

Type of Company


Politifact Rating

27% of CNN’s statements have been rated as at least mostly false.

Awards Won

CNN has a list of their awards here.


Board of Directors | Time Warner Inc.

Time Warner - Investor Relations - Annual Reports

TWX 94.37 -0.45 (Time Warner Inc)

TWX Stock Price - Time Warner Inc. Stock Quote (U.S.: NYSE) - MarketWatch

Time Warner - Investor Relations - Investor Relations


Digital Leadership - CNN

CNN's file: | PunditFact

This Is Where CNN Makes Its Money | TVNewser

Time Warner - Wikipedia

Turner Broadcasting System - Wikipedia

Journalistic Integrity | Time Warner Inc.

CNN - Wikipedia

CNN Profiles - CNN

Turner | Time Warner Inc.

Time Warner: Summary | OpenSecrets

Jeff Zucker - Wikipedia

Where MSNBC's Audience Fits on the Political Spectrum | Pew Research Center's Journalism Project


Who Gets to Speak on Cable News? | FAIR

Melissa Harris-Perry’s Exit Is Bad News For TV Diversity - Vocativ

CSR & sustainability info for Time Warner Cable, Inc. | CSR Ratings

Corporate Responsibility | Time Warner Inc.

Time Warner Cable Exceeds “Go Green” Goal by Reducing Its Carbon Intensity by 38 Percent – Press Releases on Getting New Homepage And Organizational Structure | TVNewser

25 Years - CNN

CNN Worldwide Fact Sheet

Cable News Ratings: CNN, Fox News, MSNBC All Post Double-Digit Growth – Variety

CNN severs ties with Donna Brazile - POLITICO

Then-CNN contributor Donna Brazile to Clinton camp: Sometimes ‘I get the questions in advance’ - The Washington Post

CNN ends relationship with DNC's Donna Brazile

With A Healthy Dose Of Not-So-Thinly Veiled Condescension, CNN Sort Of Apologizes (Not Really) – Adweek

Donna Speciale Jumps to Sales, Joins Time Warner's Turner | Media - AdAge

How Ken Jautz plans to boost CNN ratings | Hollywood Reporter

Who Is Ken Jautz? The Man Who Found Glenn Beck …

CNN Shift: Who Are Ken Jautz and Scot Safon? | TVNewser

Jeff Zucker Woos Longtime PR Person to CNN | Hollywood Reporter

CNN Worldwide Names Allison Gollust Chief Marketing Officer – Variety

Section 4: Demographics and Political Views of News Audiences | Pew Research Center

'Blackfish' buyer Amy Entelis wants CNN to work even when news isn't breaking

CNN Boss Jeff Zucker Has Had Talks With Disney About Running ESPN | Deadline

CNN’s Jeff Zucker Wants Regulators to Probe Google, Facebook – Variety

Jeff Zucker Breaks Silence on Matt Lauer Sex Harassment Scandal – Variety

Jeff Zucker Reinvents CNN – Variety

Leader Who Rebuilt Time Warner Empire Prepares an Exit - The New York Times

William P. Barr: Executive Profile & Biography - Bloomberg

William P. Barr - Wikipedia

Robert C. Clark | Time Warner Inc.

Curriculum Vitae Dr. Mathias Döpfner Axel Springer SE

Mathias Döpfner - Wikipedia

Jessica P. Einhorn Ph.D.: Executive Profile & Biography - Bloomberg

Jessica P. Einhorn | Time Warner Inc.

Carlos M. Gutierrez | Time Warner Inc.

Jeff Bewkes | Time Warner Inc.

Carlos Gutierrez - Wikipedia

Fred Hassan - Wikipedia

Fred Hassan: Executive Profile & Biography - Bloomberg

Fred Hassan | Time Warner Inc.

Paul D. Wachter | Time Warner Inc.

Paul Wachter - Wikipedia

Paul David Wachter: Executive Profile & Biography - Bloomberg

Paul David Wachter: Executive Profile & Biography - Bloomberg

Deborah C. Wright: Executive Profile & Biography - Bloomberg

Deborah Wright - Wikipedia

Deborah Wright | The HistoryMakers

Deborah C. Wright | Time Warner Inc.

Senior Corporate Executives | Time Warner Inc.

Corporate Governance | Time Warner Inc.

Board Leadership and Committee Structure | Time Warner Inc.

Committee Charters, Policies and Reports | Time Warner Inc.

Codes of Conduct | Time Warner Inc.

Time Warner Inc

Mathias Döpfner | Time Warner Inc.

Lobbying Spending Database-Time Warner, 2017 | OpenSecrets

Time Warner - Investor Relations - Earnings Releases & Related Materials